How to Optimize Your Social Media Marketing Plan for Cosmetic Surgery

digitalengage blog December 28, 2021 0 Comments

For many years, cosmetic surgery has been considered one of the most popular ways to improve physical appearance. Cosmetic surgery is also known as elective surgery that can help change someone’s life. One example of this would be breast reconstruction after a mastectomy for breast cancer patients. There are many different types of cosmetic surgeries including plastic surgery, facial reconstruction, and liposuction. So, it’s important to understand how to optimize your social marketing plan for these surgical procedures in order to get the best results!

Best times to post on social media for cosmetic surgery marketing:

The best times to post on social media are weekdays during regular business hours. This is the time when most people are actively using social media. You need to be there when your audience is most engaged.

Best days to post on social media for cosmetic surgery marketing:

The best day of the week to post on social media is Friday because people are usually excited about weekend plans and this can help you generate more likes, comments, shares, or retweets. Saturdays also tend to work well as people are usually looking for fun activities to do on the weekend or they might be spending time with family.

Best times of day to post on social media for cosmetic surgery marketing:

The best times of day to post on social media are early morning and late at night because people tend to use it as a way to relax, unwind, or check in on their friends and family. This way you can reach out to the people that are taking time out especially for checking their phones and checking up on social media.

Best Types of Content:

The best type of posts include things like before and after photos, success stories, or advice from a plastic surgeon – basically any positive message that will help instill confidence in people’s decision about having cosmetic surgery! It is best if you post engaging content as well, as more people comment and share your posts, the more the word gets around about you.

Tips & Tricks:

Include a call-to-action at the bottom of your posts so people know what to do next, such as contact you for more information about cosmetic surgery. This is a great way to generate more leads and help grow your practice!

Don’t forget: always run A/B tests on social media posts so you can find out what works best. For example, if one post gets more likes than another but has fewer comments or shares, consider adjusting the image size for next time so it captures people’s attention better.


Cosmetic surgery is a popular way to improve one’s self-esteem and overall appearance. However, it’s important that you understand how to use social media in order to optimize your marketing plan! Use the information above as a guide for what type of content works best on each network and when it would be most appropriate to post. 

At Plastic Surgery Marketers, we provide lead-generation services for plastic surgeons and medspas. Our services range from plastic surgery social media marketing and website design to paid ads and copywriting. For further details Contact us today and book an appointment!

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