4 Ways Marketing Automation Can Grow Your Plastic Surgery Practice
You’ve probably heard of marketing automation software before. But are you implementing it? If not, your plastic surgery practice is missing out on a great opportunity to grow. Marketing automation can help you improve your conversion rates and make more money in the process! This blog post will discuss 4 ways that marketing automation can help grow your plastic surgery business.
1) Capture more leads
With marketing automation, you’ll be able to capture more leads from all of your promotional efforts. This is possible because marketing automation software can track the behavior of your website visitors and create a personalized experience for them based on their actions.
As soon as someone visits your site, they will receive an email with a lead magnet in it (such as a free consultation form). If the lead fills out the form, they’ll receive more email communication based on what you’ve taught your marketing automation software to do.
For example, if someone clicks a link about lip fillers but doesn’t fill out any additional information (like their name or phone number), future emails will be sent with similar content and links for this person.
The end goal of marketing automation is to capture leads from all sources, not just the website. This could be from social media or email campaigns as well!
2) Improve conversion rates
Increase conversions with marketing automation software by personalizing your website experience for your visitors. This means that if someone is visiting the “breast augmentation” page of your site, they will see call-to-action buttons and links to more relevant pages. For example, a visitor who views the breast augmentation page might also be interested in breast lifts, so they’ll see links to this page on the site.
Improve conversions with targeted emails that are sent based on their behavior. If someone is visiting your website or filling out a form but hasn’t converted yet (such as by submitting an appointment request), follow-up communication can remind them of why you’re different from other plastic surgery practices and convince them to convert.
Improve conversions on social media by following people who are interested in your content, such as those who like or share your posts. This is a more passive way of converting visitors into leads because it happens without an email being sent or a form being filled out. Marketing automation software can help you find the best time to engage with your audience on social media for maximum conversions.
3) Increase revenue from existing patients
When you increase conversions, your revenue will go up. But did you know that marketing automation software can also help you make more money from existing patients?
The best way to do this is by sending automated emails on a regular basis. You might have different email campaigns for various types of plastic surgery services or procedures that are performed regularly at your practice.
For example, you might have a campaign for Botox injections that sends out an email every month with information about how to take care of your skin or deal with common side effects. You can also promote your loyalty program through automated emails so patients are reminded of the benefits they get from being loyal customers.
In addition to sending regular promotional emails, you can send automated emails upon the purchase of a new product. For example, if someone purchases breast implants through your website, they’ll receive an email with information about how to take care of their new breasts or use post-surgical garments.
4) Develop a strategy for future marketing efforts
Marketing automation software can help you get your marketing strategy on track. Once the system has been set up, all of the following steps will be automated so you don’t have to spend any time thinking about them!
If you’re not sure where to start with your online presence, use a tool like Moz Local (which is part of Google’s free suite of tools) to get your business on Google Maps and the local pack results. This is a great way for patients in your area to find you!
If you’re not sure where to start with creating a website or blog, check out HubSpot’s marketing software that also includes templates for blogs, landing pages, email campaigns, and more.
Plastic Surgery Marketers can help you set up your marketing automation software, create content for your blog and website, send targeted emails to new patients or existing customers, manage social media accounts, build a strategy for future efforts, and more. Get in touch today!