Plastic Surgery Marketing: Video Marketing Strategies
Plastic surgery marketing is a complex topic. There are many different strategies that you can use to market your plastic surgery practice, but not all of them work for every surgeon. We want to share some video marketing strategies with you today, including how to create videos and the best ways to promote them on social media. This will help you get started on the right foot!
Video marketing is a great way to spread your message. You can create an informational video about the services you offer or share some educational information on YouTube, Facebook, Instagram, and Snapchat. When potential patients watch these videos they are able to make more informed decisions regarding their cosmetic surgery procedures.
If someone watches one of your informative videos before they come in for a consultation, you are able to give them the information they need before their first appointment. This saves your staff time and helps patients be prepared which leads to better follow-up appointments!
Another great video marketing strategy involves creating promotional videos that promote your practice on social media platforms. If someone sees one of these types of commercials during an
Video Marketing Strategy For Plastic Surgeons
Well-planned video marketing strategies for plastic surgeons can help you reach your clients in the best possible way. You can create promotional videos that keep your practice at the center of attention or you can create informational videos about procedures and treatments to help potential patients better understand what is offered.
Video marketing also helps shorten the amount of time it takes for the first appointment with a plastic surgeon. When your video gets shared on social media, people who watch it will feel more confident about coming in to meet with you. This makes it much more likely that they will schedule a consultation and choose your practice for their cosmetic surgery needs!
How to Make a Great Video For Plastic Surgery Marketing
With over 350 hours of video uploaded to YouTube every minute, it’s clear that people love watching videos. You can use this interest in your favor by creating educational or promotional videos for plastic surgery marketing!
If you’re delivering an informational message with your video, consider speaking directly into the camera. Have a script prepared so you don’t miss anything important and be sure to plan ahead. You’ll want to make sure you have all the equipment and props needed for your video before you start filming, including a well-lit space!
If you’re creating a promotional video that will be shared on social media platforms like Facebook or Instagram, consider using photos and graphics in addition to talking into the camera. You can use stock photos or videos created by professionals, but be sure you have the proper permissions before using someone else’s work (we recommend hiring a professional if you need high-quality images and footage)!
When it comes to promoting your plastic surgery practice with social media videos, timing is everything. You don’t want to share a promotional video right after a client has had surgery, as they will likely be recovering and not ready for marketing messages! It’s best to upload videos on Mondays or Tuesdays so people have the whole week to watch them before their workweek starts (when they are busy).
Why Should You Invest in Video Marketing?
The number of videos uploaded to YouTube increases by 100% every year. This means that more and more people are spending time watching online content rather than traditional television! It’s important for your practice to reach this audience, which is why it makes sense to invest in video marketing strategies like the ones we discussed above.
Facebook users spend an average of 21 minutes per day on the social media platform, while Instagram users spend an average of 15 minutes using their app. This is a lot of time that people are spending staring at screens! You don’t want to miss out on these opportunities for plastic surgery marketing by not investing in video strategies.
As you can see, there are many great reasons to invest in video marketing for your plastic surgery practice. Whether you choose to create promotional or informative videos, just remember that quality is key!
Plastic Surgery Marketers offer their expert tips on how to improve your video marketing strategy and complete online marketing campaigns for plastic surgery practices.