SEO vs. PPC for Plastic Surgeons
Regarding growing your plastic surgery practice, there are two main players in the digital marketing world: SEO vs. PPC for plastic surgeons. Both of them have their own pros as well as cons, but how do you choose the right approach to attract plastic surgery patients and get your plastic surgery services in front of the right audience? Today, we’ll talk about what these strategies mean, how they differ, and how you can use each one (or both!) to get your plastic surgery clinic booming. Let’s discuss SEO and PPC in detail!
What Is SEO?
Search engine optimization (SEO) is the process of boosting your business website’s visibility in search engine results (Google, Yahoo, etc) without paying for ads. SEO is amazing and is all about creating valuable content, using plastic surgery-related keywords, and making sure your website is user-friendly and optimized for search engines. With the right SEO, you’re aiming to attract organic traffic—that is, clicks you don’t have to pay for directly.
SEO for plastic surgeons can include things like:
- Optimizing each page of your plastic surgery website (Home page, Services Pages, Contact Us page, About Us page, etc ) with the right keywords.
- Creating and posting blogs that answer common questions plastic surgery patients might have.
- Using local SEO to get your plastic surgery practices in front of people searching in your area.
SEO is all about the long game! It takes time to climb to the top of search engine rankings, but once you’re there, it can be a fantastic source of patient leads and steady traffic. So hire the SEO experts and get it done for your plastic surgery clinic.
What Is PPC?
After SEO , let’s now talk about what is PPC? Well, PPC advertising (Pay-Per-Click) is a fast-track way to show up in search results by paying for ad space, generally at the top of the page.
For plastic surgeons, plastic surgery PPC advertising could mean creating plastic surgery PPC ads on platforms like Google Ads to reach people who are searching for plastic surgery services. Every time someone clicks on your ad, you pay a small fee. That’s fair , right?
Plastic surgery PPC works well for terms that potential patients are actively searching for, such as “best facelift surgeon in (your city)” or “rhinoplasty near me.” The beauty of plastic surgeon PPC campaigns is that they can start driving traffic almost immediately.
Want an expert in PPC advertising for your plastic surgery business? Call PSM today to learn more about our services.
SEO vs. PPC for Plastic Surgeons: Know the Difference
Let’s break down today for you SEO vs. PPC for plastic surgeons in a bit more detail. While both SEO and PPC help attract plastic surgery patients and improve your plastic surgery practice’s visibility in search engine results, however you will be amazed to know that they work in different ways: let’s discuss in more detail.
Speed & Visibility
With plastic surgery SEO, it can take several months to see the final results. But once you’re at the top of search engine rankings, your website will have a consistent stream of organic traffic. That’s the best part! Remember that SEO is about building up your reputation online and trusting search engines so that they consider your website one of the best options for people looking for plastic surgery services.
On the flip side, PPC advertising gets you instant visibility. As soon as you pay for an ad and set up your plastic surgery PPC campaign, your ad can start appearing in search results. This can be a huge advantage for you if you’re launching a new plastic surgery service or trying to fill up your schedule quickly.
Cost & Budget
Plastic surgery SEO is technically “free” in that you don’t pay for clicks, but there’s still some cost in terms of resources and time. You’ll either need to invest your own time or hire an SEO professional (experienced one) to create and execute an effective plastic surgery SEO strategy.
On the other hand, plastic surgery PPC ads require an upfront budget. You’re paying for each click, so costs can add up quickly, especially if you’re targeting highly competitive plastic surgery keywords.
But when it comes to Google Ads for plastic surgeons, you can set a daily budget, so you’re in control of your spending.
Keyword Strategy
With SEO for plastic surgeons, you’ll be targeting a mix of long-tail and short-tail plastic surgery keywords that relate to your expertise, services, and the questions patients are asking. This allows you to cast a wide net over time.
In plastic surgery PPC advertising, you’re more selective, targeting specific plastic surgery-related keywords with a higher chance of converting into patients. For instance, bidding on keywords like “cosmetic surgery consultation” may attract someone ready to book, while general terms might just bring browsers.
Pros of SEO for Plastic Surgeons
We’ve rounded up a few SEO pros for you to consider.
Cost-Effective
SEO is surely cost-effective. You’re not paying per click, so once you’re ranking well, it can be cheaper in the long run.
Builds Trust & Credibility
Appearing organically in search engine results is more credible to potential patients.
Long-Lasting
If done right and by professionals, SEO efforts can keep your plastic surgery website ranking well for months or even years.
Cons of SEO for Plastic Surgeons
In addition to acquiring quality backlinks, you should consider the following SEO checklist to ensure 360-degree SEO for plastic surgeons.
Time-Consuming
Getting to the top of search engine rankings can take some time—often several months. So, you have to be patient if you are going for SEO.
Algorithm Changes
Google and other search engines often change their algorithms, which can affect your rankings. But don’t worry; the professionals are always up to date, and they know about these changes in algorithms. They come up with new strategies according to the changes. But make sure you are always hiring an experienced SEO expert for your plastic surgery business.
Competitive
SEO is a competitive field, and getting to the top can sometimes be challenging and time-consuming, especially for popular plastic surgery keywords. So keep this factor in mind, too.
Pros of PPC for Plastic Surgeons
- Your ads start showing as soon as you launch your plastic surgeon PPC campaign.
- You can tailor your ads to specific plastic surgery-related keywords and locations.
- You set your daily, weekly, or monthly budget, so you’re always in control of the money going out of your wallet.
Cons of PPC Advertising for Plastic Surgeons
- PPC can get expensive, especially for competitive keywords like plastic surgery keywords.
- Once you stop paying, the ads stop appearing, meaning PPC doesn’t have the lasting power of SEO.
- Patients may start to ignore ads, especially if they’re constantly seeing the same ones.
All these cons can be managed by hiring an expert digital marketing agency. Why? Because they know how to do it best. So make sure you are getting SEO or PPC advertising from experienced professionals.
Finding the Right Mix of SEO & PPC
So, should your plastic surgery practice focus on SEO or PPC? For most practices, a combo of both is the best approach.
-
- Use PPC for quick wins.
- Focus on SEO for long-term growth
- Combine efforts for local SEO
Final Thoughts
Whether you’re ready for SEO or launch plastic surgeon PPC campaigns, having a solid strategy is the real deal. Start by figuring out your primary goals: are you more focused on long-term growth and trust-building, or are you looking for immediate patient leads?
With a combo of SEO and PPC, you can get the best of both worlds, ensuring your plastic surgery clinic is front and center in search results.
Call PSM for SEO & PPC for Your Plastic Surgery Website
If you’re a plastic surgeon aiming to hire expert services for SEO or PPC advertising to grow your business and attract more patients, then Plastic Surgery Doctor Marketing is the company to partner with.
We can assist you with SEO, web design, copywriting, digital advertising, reputation management, social media management, and much more to handle all the digital marketing needs of your plastic surgery practice. Give us a call today without hesitation.
