How to Promote a Google Business Profile for Plastic Surgeons

Call or fill out our form to schedule a free strategy session — 615-997-0736

How to Promote a Google Business Profile for Plastic Surgeons

In today’s digital world which is very competitive, getting new patients for your plastic surgery practice is about having a strong online presence. A well-optimized Google Business Profile (GBP) can be the key to getting a flood of potential patients. This guide will show you how to create a GBP that showcases your expertise, builds trust with potential patients, and gets you to the top of the local search results. Keep reading the following text to learn more about using Google business profiles for plastic surgeons.

Before & Afters (Google Profile)

Capture Cosmetic Surgery Leads with Google Posts

Your Google Business Profile isn’t just a listing; it’s a live platform to engage with potential patients and generate more leads. You can use Google Posts to share timely content right on your GBP. Moreover, we can announce consultations, highlight new procedures, or showcase patient testimonials (with their permission, of course) in these bite-sized updates.

Google Posts will show prominently on your profile, so your practice will stay at the top of people’s minds when searching for plastic surgeons. However, to optimize the process, it is always recommended to hire a professional.

Showcase Results on Your Profile

Visuals are powerful, and your GBP is no exception. Use the photo section to strategically show off your practice environment, team, and, most importantly, patient results (while following privacy regulations). Include high-quality before and after photos that demonstrate your expertise and the transformative power of your procedures. Remember, a picture means more than a thousand words; in this case, it can be worth a new consultation.

Announce Specials on Google

Promotions can be a powerful draw for new patients. GBP allows you to announce special offers and discounts right on your profile. This is a great way to target patients on the fence about a procedure. Whether it’s a limited-time introductory offer or a seasonal promotion, you can shout it from the rooftops (or the search results) to attract patients looking for value and great care.

Appointment Offer (Google Post)
Mobile-Friendly Clinic Website

Answer Patient Questions Regularly

Answer patient questions on your GBP Q&A to build trust and transparency. This allows you to address common questions, showcase your expertise, and be seen as a caring and approachable practice. Responding quickly and professionally shows you care about patient education and satisfaction. Remember, good interactions here can sway patients to consider your plastic surgery services.

Moreover, you can also get happy patients to leave reviews and ask questions on your GBP. This organic activity boosts your profile’s credibility and visibility in local search.

Optimize for All Devices

In today’s mobile world, optimizing your GBP for all devices is key. Patients research on the go, so a mobile-friendly experience is vital. High-quality photos, clear contact details, and a mobile-friendly website linked directly from your GBP all add up to a seamless experience that can turn searches into consultations.

Moreover, you should always work with a digital marketing agency that specializes in plastic surgery to ensure your GBP is optimized for all devices and leverages best practices to get the most out of it. They can help you create a mobile-friendly strategy that drives qualified plastic surgery leads to your practice.

Meet Your Team on Your Google Business Profile

Human connection is everything in the plastic surgery space. Your Google Business Profile (GBP) is a chance to introduce the people behind your practice. Add a section for your surgeons, with their qualifications, experience, and any specialties. Consider adding a short bio and a friendly photo to make it personal and connect with potential patients on a human level. This can be a big trust builder and attract patients who value expertise.

Pro Tip for Plastic Surgery Doctor Marketing: Get your surgeons to create profiles on professional platforms like LinkedIn. Link these to your GBP to build credibility and showcase the breadth of your team’s expertise.

Saturday Appointments on Your Google Business Profile

Understanding your target market is key to attracting new patients. Many potential patients have busy work schedules. By enabling online appointment scheduling through your GBP, you can offer them flexibility and convenience. Consider adding Saturday appointments for those with limited weekday availability. This can be a total game changer for busy professionals looking for cosmetic surgery consultations. Remember, GBP online scheduling allows patients to book directly and removes friction from the conversion process.

Saturday appointments can be a local SEO play. By solving a specific pain point in your community (weekend consultations), you can position your practice to be the solution for busy plastic surgery patients in your area.

Ask Your Surgeon (Google Profile)

Get Positive Reviews on Your Google Business Profile

Positive online reviews are the holy grail in the competitive world of plastic surgery. Your Google Business Profile (GBP) is the place to grow a bank of glowing reviews from happy patients. Get happy patients to review you directly on your GBP. These reviews not only validate your expertise but also impact search engine results and can push your practice to the top of local searches for terms like “breast augmentation” or “cosmetic surgery clinic.”

Moreover, don’t just ask for reviews. Offer incentives to leave reviews, like a free consultation or a discount on future procedures (while following the rules). Respond to all reviews, positive and negative, to show you care about patient satisfaction and build trust with potential patients in the cosmetic surgery practice. Learn more on GBPP for plastic surgeons here.

Show off Your Achievements on Your GBP

Credentials and achievements are key in the plastic surgery industry. Your Google Business Profile (GBP) allows you to showcase these. Include logos of any professional associations or certifications your surgeons hold. Show off awards or recognition your practice has received. Don’t forget to include high-resolution photos of diplomas or certifications to add credibility.

Link to your website: Link any achievements to relevant pages on your plastic surgery website. For example, a logo for a professional association could link to a page about your surgeon’s involvement in the organization.

Meet the Clinic Team

Photos On Your Google Business Profile

A picture is worth a thousand words, and in the world of plastic surgery, a high-quality picture is even more powerful. Use the photo section of your Google Business Profile (GBP) to show off your clinic and welcoming space. Include professional photos of your clean, comfortable, and high-tech facilities. Don’t forget to include team photos so patients can put a face to the name and get to know your practice when they are searching for cosmetic surgery clinics on Google search.

Targeted Plastic Surgery Patients: Curate your photos to target the procedures your practice offers. For example, if breast augmentation is a specialty, include photos of your consultation rooms, advanced equipment, and happy patients (with permission, of course) showing off their post-surgery results. Remember, high-quality visuals can make or break a potential patient’s decision and position your plastic surgery clinic as a leader in the field.

Get Quality Marketing Services At Plastic Surgery Doctor Marketing

You need to be strategic to get the most out of your Google Business Profile. Partner with a plastic surgery marketer and take your online presence to the next level. At Plastic Surgery Doctor Marketing, we understand the industry and the specific needs of cosmetic surgery clinics. 

Our team will create a comprehensive strategy that uses GBP with proven tactics like PPC (pay-per-click) advertising to target qualified leads, SEO (search engine optimization) to get you ranking high in local search, and professional content management to build trust and showcase your expertise. Don’t let other plastic surgery clinics get ahead. Contact Plastic Surgery Doctor Marketing today and watch your patient numbers grow.

You Might Be Interested In

Call 615-997-0736
Text 615-997-0736