Importance of Great Converting and Mobile-Friendly Web Design
Most cosmetic and plastic surgery practices understand the importance of harnessing a powerful website to convert prospects to clients. Where many cosmetic surgeons fall short is in making sure their websites are just as powerful on mobile devices as on a desktop or laptop. Today, approximately half of all web traffic is accessed on a mobile device, but many businesses simply aren’t aware that their website may look totally different on a cell phone.
Cosmetic Surgery Web Design
If your cosmetic surgery practice’s web design isn’t mobile-friendly, you’ve got a big problem. According to Google, 61% of users say they’re not likely to go back to a mobile site that they had issues accessing. Additionally, and even more sobering, is the fact that 40% of users end up going to a competitor’s website instead. You may therefore be losing out on a huge amount of potential business if your website isn’t mobile-friendly.
What does it mean for a website to be mobile-friendly? A mobile-friendly web design optimizes the layout of your desktop design for mobile viewing. Make sure your text is an easy-to-read size without having to zoom in, and that the formatting isn’t all over the place. Make sure the site readjusts appropriately to the screen size and resolution of all mobile devices. While your website will have a landscape orientation on a desktop, it will have a portrait orientation on a mobile device, so make sure this doesn’t throw off your formatting or distort your images or videos. Make sure all media are responsive to these changes in size, resolution, and orientation.
A Responsive Versus Adaptive Design
When creating a mobile-friendly cosmetic surgery website, you want to make sure that all information, menus, and navigation are easy to see and use. There are two primary ways to convert a desktop site to a mobile-friendly site:
A responsive design is the more complicated of the two, but ultimately gives users a better experience. A responsive design uses a dynamic layout that adjusts the site content to best fit each individual’s screen size. When you design a responsive site, the layout is the same, but it will look different on each screen depending on the size. In short, the responsive design responds to each user’s device in a way that best fits its size, resolution, and orientation.
Responsive designs use CSS media queries to change the display type, height, and width for each screen size. You only have to create one site, but you have to do a little more work up front to make sure there is no improper use of media queries that can cause display issues.
An adaptive design typically only caters to a finite amount of sizes (phone, tablet, desktop, or the six most common screen width sizes). With an adaptive design, you will have to create multiple layouts for your site to optimize each of these specific sizes. This means, however, that updates to your site will have to be made on each layout since they are essentially different designs.
Ultimately, a combination of responsive and adaptive design may be best to ensure that every user gets an optimized user experience no matter how they access your website. When it comes to attracting—and securing—clientele for your business, a little extra effort toward a stronger web presence can go a long way.
Find Out Whether Your Website is Responsive
There are a couple of easy ways to check whether your website is responsive. The easiest way to do this is to simply access your website on your mobile device and compare it to your desktop site design. Does anything look weird? Is it harder to navigate? Are images distorted?
You can also use Google’s Mobile-Friendly Test, a free site that tells you how mobile-friendly your website is, lets you view a screenshot of it, and even view your rendered HTML.
We Can Help You Convert More Prospects
Did you know that most people only spend eight seconds tops on a website before deciding to keep looking, take action, or leave? A delay in your site speed of just one second can result in a 7% conversion loss. It’s vital to your cosmetic surgery business that your site works efficiently and seamlessly on a desktop and on mobile devices. If you are interested in learning more about how you can convert prospects to clients on your website, contact us at [email protected] to schedule your consultation.