How to get more patients through Google AdWords
Do you want to get more patients? With Google AdWords, you can do just that. When you use this advertising platform, your ads will show on the top of search engine results pages (SERPs) for users looking for a medical service like yours.
Plastic surgeons can get more patients by advertising their services on Google AdWords. This is a great way to get more clients without having to invest a lot in traditional media like print ads or TV commercials.
Advantages of using Google AdWords
– Your ad will show up for users who are searching online, so you’ll be able to reach your target audience.
– You can set your budget and control how much you spend.
– Google AdWords is easy to use, so it won’t take up a lot of your time.
There are multiple benefits to this strategy and it’s relatively easy to set up – here are some tips on how to make sure your campaign is successful!
Set Up a Variety of Ads
Be sure to set up a variety of ads. Set up different ad texts for your campaign, and create more than one display URL so that you can direct people who click on the same keyword toward relevant content. This will make them less likely to bounce out after clicking once or twice!
Don’t Be Afraid To Ask For Info
If you’re not sure which keywords to use, don’t be afraid to ask for the advice of someone who’s been working with AdWords before. It can be hard to know where your money is best spent and what will generate a high ROI down the line!
Work On Quality Score
Quality Score is how Google determines whether to show your ad or not. The higher your Quality Score, the more likely you are to have a profitable campaign! While there is no surefire way of raising this score instantly, here are some things that can raise it:
-Having high click-through rates for ads and landing pages
-A low bounce rate on landing pages
-An ad copy that doesn’t have too many errors
–Quality Ads with high click-through rates on the search results page
Use Longer Ad Copy for Better Results
It’s not a secret – longer ads are better! Try to keep your text under 25 words. This will catch people’s attention and make them more likely to click on it. You can hire a professional copywriter to help you with your ad text, if necessary.
Tracking Is a Must
It’s important not just to have a good Google AdWords campaign but also to track it. If you don’t know how many people are clicking on your ads, you can’t know whether or not it’s a success. There are some great free tools that will help you with this, like Google Analytics or Clicky.
Check out these resources:
-Google Analytics
-Website Optimizer
Hire a Digital Marketing Agency
If nothing seems to be working out for you, hire a professional! There are many digital marketing agencies that can help you with your Google AdWords campaign. You can find digital marketing agencies in your area by doing a Google search for “plastic surgery digital marketing agency” + [your city].
Bottom Line
You need to make sure your Google AdWords campaign is a success. Keep these pointers in mind and you’ll be on your way to more leads! You just need to make sure to track your campaign and make sure that you’re not wasting money on keywords or ad copy that’s not working.
Plastic Surgery Marketers help you connect with more patients without having to invest a lot of time understanding the Google AdWords market. Get in touch today for more information on how we can help you grow your business!
