How to Get the Benefits of Advanced SEO Optimization Techniques

Whenever someone talks about SEO, a name pops up in everybody’s minds: “Google Search.” More than 90% of the world’s population uses Google as its search engine, and while other engines exist, they need help to compete with Google’s ranking factors and the algorithm controlling it. That is why our SEO and Digital marketing experts prepared this guide to explain the best and most advanced SEO techniques to website owners. Keep reading to uncover the benefits of advanced SEO optimization techniques.

To implement advanced SEO strategies on your website, you must be an SEO industry expert. Developing advanced SEO techniques requires consistent trial and error. However, following the tips above can improve your website’s ranking and attract more traffic to your business. Remember to be patient and keep going even if your website doesn’t rank immediately.

Quality Content Marketing

Content marketing, primarily used for SEO purposes, is the top prioritized part for On-Page SEO. Content is essential to SEO; its quality can enormously impact search engine rankings. When crafting pieces for SEO purposes, aim to produce helpful, informative, and engaging material for the intended audience.

Keywords are integral to SEO as they allow search engines to understand what your content is about. Conducting keyword research can help identify those that most resonate with your target audience. The best way to perform keyword research for content writing is manual research, and for advanced research, you can use SEO tools like SEMrush or Ahrefs.

When our writers wrote content for this blog post, they used both strategies to find relevant keywords. For the manual method, you must read your competitor’s content thoroughly and look for different elements of your main keyword. Understand how they have used those keyword entities in their content, and try to enhance the overall usage method in your blog post.

If you prefer a more straightforward approach, use SEO tools like SEMrush or Ahrefs. Copy your competitor’s blog post link from Organic Search Results and analyze that page using the “Domain Overview” feature on any of the mentioned SEO tools. You will see some of the best keywords from which that competitor’s page is getting traffic. Strategically use those keywords in your content headings and body and maintain keyword proximity.

Content that works for search engine optimization must also focus on user needs and be tailored for bottom-of-the-funnel searches, most likely to lead to conversions.

SEO Enhancing Keywords

One key aspect of advanced SEO techniques is competitor analysis, which includes researching competitors in your online niches and those targeting similar keywords. The biggest mistake SEOs make at this point is using highly competitive keywords without understanding their competitors. If you are working on a new website, you must target long-tail keywords because they are easy to rank on, and most Google Search Results page competitors will be new websites. Moreover, you can use those identified long-tail keywords in your content to increase the overall keyword density on a webpage.

Keyword research tools, such as latent semantic indexing (LSI), can help you quickly and effectively identify new keyword opportunities and develop an efficient digital marketing strategy. Furthermore, content analysis can show you which keywords are performing well. This can help avoid cannibalization when two pages compete for the same keyword. It would help if you had LSI (latent semantic indexing) tools to detect it.

Competitor Research

Website visibility is critical to businesses of all sizes. However, developing an SEO strategy is difficult due to the numerous variables determining Google’s rankings. Competitor research can help your business stay ahead of its competition.

Many SEO experts do not understand who their competitors are. For example, they may choose a website with 10,000+ traffic while their website barely gets 100 organic traffic. Hence, beating those industry giants will take a lot of work.

Schema Markup

Schema markup is a code you can add to your pages to help search engines understand what is on them. This can include describing the type of content on your page, such as an article, recipe, or event. Search engines then use this information to display a rich snippet in the SERPs.

An excellent place to start is by identifying the types of pages that could benefit from schema markup and testing them. You can use a tool like Google’s Structured Data Markup Helper to test your pages and determine your necessary schema markup. Once you know what kind of schema markup to apply, you can create it using a plugin or paste it into the head> section of your page.

Focus on Page Speed

If you’re a website owner, page speed is one of the most important factors for SEO. If your website’s pages load slowly, users will leave, and search engines will penalize you. In 2018, Google announced that page speed was a ranking factor for desktop and mobile searches.

You can use tools like PageSpeed Insights to assess your website’s performance. The tool analyzes your page and offers suggestions to improve it. For example, if you have a lot of images on your website, you can reduce their size and loading time by using CSS sprites. These sprites reduce the number of HTTP requests by combining multiple photos into a single file. This can also reduce latency and the number of round trips needed to load a page.

Using Backlinks for Optimization

Backlinks are an important part of SEO. They help search engines discover your website and influence your ranking on search engine results pages (SERPs). However, it’s important to note that not all backlinks are created equal. Links from authoritative sources are more valuable than those from unrelated websites.

To build quality backlinks, you must create and share valuable, informative content with your audience. This will encourage others to link to your site as a resource. To find potential link partners, you can audit links using tools like MajesticSEO or Open Site Explorer. Once you have a list of sites linking to your competitors, reach out and ask to be linked.

Topical Authority

Content creation and internal linking strategies are keys to building topical authority on a site. Search engines recognize your website with keywords related to specific subjects, demonstrating that you possess expertise and knowledge.

Topical authority allows SEOs to find more opportunities to write on and add relevant pages to their site content using strategic internal links. For example, if we write about SEO optimization techniques (parent keyword) and explain the ten best techniques, we will have to write a separate blog page on all those techniques (child keywords) and internally link all those pages with each other and the parent page.

This advanced SEO technique reduces your bounce rate and provides comprehensive, user-friendly information. Users will likely stay on your website longer, which could lead to additional conversions, such as signing up for your newsletter or making purchases.

Strategic Internal Linking

Internal links are essential to SEO strategies because they help search engines discover new pages on your website and understand its structure. Furthermore, internal links can improve user experience by channeling traffic directly to pages optimized for conversion.

Do not internally link any page randomly or without making any connection between them. You have to look for opportunities within the written content. For example, if you are writing on “Advanced SEO Strategies,” you must internally link those pages related to SEO tips.

Aim for Featured Snippet

Featured Snippets are one of the best ways to drive organic traffic to your website. By directly answering search queries with an appropriate answer, featured snippets provide direct answers that enhance user experience and can significantly drive organic traffic growth.

To optimize for this type of snippet, identify journalist keywords and optimize your content around them. Also, ensure that pertinent details are included in your page’s title tag and meta description.

Google looks for the answer to the targeted keyword to ensure that there is anything worth including in featured snippets. Attaining a featured snippet requires providing straightforward responses to search queries in an engaging format that both Google and searchers expect.

Image Optimization

Images may seem like an afterthought, but they can greatly affect a website’s performance, and SEO is one of the best Advanced techniques. Images must be optimized for SEO to ensure they appear correctly and rank high in Google image search engine results.

As part of your image optimization strategy, ensure your images are correctly sized and encoded to reduce file sizes without compromising image quality and enhance website performance. Doing this can also significantly increase page speed while improving the user experience, ultimately driving traffic and expanding visibility on Google image search results.

Update Your Published Content Regularly

Essential SEO techniques have their place, but if you want to increase your website’s ranking and traffic numbers and see an ROI on your investment, advanced SEO techniques may be needed to set yourself apart from competitors and visitors.

It’s one of the SEO myths that more content means more traffic, but Google is way too smart to distinguish between Quantity and Quality. So, instead of writing new content daily, focus on updating your orphan pages on your site.

The best way to do that is to utilize the targeted queries built on Google Search Console. When you check a page’s analytics on GSC, you will see some of the top queries users have searched on Google, along with the position your page was in at that time. You can use those queries, add supporting content, add those queries in that new section, and update that page.

Keyword Cannibalization in SEO Optimization

Keyword cannibalization is an SEO issue that occurs when multiple pages on a website target similar keywords but with differing search intent. This results in pages competing against one another for search rankings, ultimately diminishing their SEO potential and harming both parties involved.

When multiple pages compete for the same keyword, search engines may need help understanding which page is the most relevant and authoritative. This confusion can lead to the pages ranking poorly for the targeted keyword.


Mastering advanced SEO optimization techniques is crucial for enhancing your website’s visibility and attracting organic traffic. Plastic Surgery Dr. Marketing agency understands the unique Digital Marketing challenges within the healthcare industry.

Our team of SEO and digital marketing experts is dedicated to tailoring advanced strategies specifically for plastic surgery practices. We are offering services that include SEO, social media marketing, copywriting, web development, and advertising.

Keep your website in the vast digital landscape. Partner with us to amplify your online visibility, connect with your target audience, and ultimately grow your plastic surgery business. Contact us today to explore how our tailored digital marketing services can elevate your practice to new heights.

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