5 Ways to Use Instagram for Plastic Surgery Marketing
Instagram is a great marketing tool to use for any business, and it’s especially valuable if you work in the plastic surgery industry. The beauty of Instagram is that it has a broad reach into different demographics as well as people from all over the world who are interested in your product or service. With these 5 tips, you can take advantage of this popular social media platform and maximize its potential when using it for plastic surgery marketing:
Use Hashtags On Posts
Hashtags make content easier to find by relevant users searching online. You should try to do some research before adding hashtags so they’re appropriate for your post; don’t just add random ones because there may be no one else searching those words! For example, if the post is about a particular procedure, use hashtags that are related to the topic.
Share Images Of Your Staff And Office
When people get a look at who you are on Instagram, they’ll feel more confident in entering into an agreement with you or know who they’re dealing with when it comes time for surgery. Plus, this builds trust which means higher conversion rates!
Post pictures of your entire team so potential patients can see just how professional and knowledgeable everyone is. Make sure you include some shots of the facility too; not only will this provide reassurance but prospective clients may search these photos before booking their appointment. These posts could also be used as testimonials if there’s someone from another company endorsing them (ie: “I had surgery with Dr. Smith and I’m thrilled!”).
Keep Your Content Diverse
Remember, Instagram is a social media platform so you have to mix it up with different types of posts for the best results. You can post about office events or ask followers what they want to know more about in order to keep things fresh and allow them to get an inside look into their practice too. With that said, don’t be afraid to take some time off from posting every day if necessary either; after all, not everyone wants updates on this business 24/hours a day!
Take Advantage Of Geo-Tagging
Many people use Instagram on their smartphones, which means they have to turn off the geo-location feature. However, by providing a hashtag in your post and tagging the city you’re from when posting an image can provide more exposure for those without this turned on.
Use Instagram Live
What’s great about this feature is that it allows your followers to comment and ask questions, while the live stream is happening. It may seem like an intimidating idea at first, but if there are any concerns or doubts in someone’s mind they’ll be happy for the chance to get answers before making a decision. With that said, make sure you’re aware of what type of content will be shown during the livestream so as not to offend viewers who are not ready to watch anything they don’t want to.
With these tips in mind, you can grow your practice on Instagram. Remember to keep it diverse and most often without always being too self-promotional; people will want notifications from a business they trust. You should also remember that all posts must be followed by the appropriate hashtags as this makes them easier to find online! If you’re looking for more information about how social media management could help with plastic surgery marketing and growing your practice, contact Plastic Surgery Marketers today!