4 Most Common Mistakes Plastic Surgeons Make with Digital Marketing
Plastic surgery marketing is a tricky business. A simple oversight or mistake can easily cause you to lose out on potentially hundreds of thousands of dollars in revenue from new patients. Even if this isn’t the case, there are certainly going to be folks that won’t get in touch with your practice because they feel like you don’t have it together.
The good news is that there are several common mistakes that you can easily avoid. If you’re new to the game then this list will be a lifesaver for you, and if you’ve got experience under your belt then it’ll help prevent a handful of bad habits from creeping in.
The following are the most common mistakes folks in the field make when marketing their business.
Not Having an Online Presence at All
If you have a practice and don’t have at least one well-designed landing page setup that displays prominently on Google then you’re going to be hurting yourself when it comes to attracting new patients over the web. You’ll also miss out on the potential for collecting new client leads.
Not Using a Professional Photographer
Plastic surgery photography can be tricky if you don’t have an eye for it and even if you do, setting up lighting and everything else is still a lot of work that eats into your time better spent on other things. If you’re serious about marketing your practice then you should always consider hiring a professional photographer to handle it for you.
Not Having Enough Photos
This is particularly true if you’re in the beginning stages of developing your online presence, but this misconception persists even with more established practices. Taking advantage of photo galleries, both on Google+ and your website is an easy way to boost the number of times you’re being searched.
Not Hiring a Professional Digital Marketing Agency
There’s no shame in admitting that you’re not as digitally savvy as you’d like to be. In fact, most of us are aware of our limitations and hire experts for things we can’t do ourselves or otherwise. This is why hiring a digital marketing agency is a brilliant idea, especially when it comes to guiding your practice through the process of growing your online presence.
With the help of these individuals, you’ll never have to worry about making one of the mistakes listed above, and much more! This kind of experience can be invaluable, especially if you’re hoping to make a name for yourself in a very competitive industry.
The fact is that most practices, even established ones, are losing out on a lot of profit and potential patients because they’re simply not employing the right techniques. If you aren’t careful then these mistakes will haunt you for a long time to come!
At Plastic Surgery Marketers, we provide lead-generation services for plastic surgeons and medspas. Our services range from plastic surgery social media marketing and website design to paid ads and copywriting. For further details Contact us today and book an appointment!