5 Steps for How to Build Trust in Your Plastic Surgery Practice
Trust is the foundation for any successful relationship. In plastic surgery, building trust with your patients and their referrals is an important step to a successful practice. It’s not enough to provide excellent care, you must also be able to communicate effectively and foster a sense of confidence in your clients that they can feel safe in trusting you with their lives.
This blog post will walk through 5 steps on how to build trust in your plastic surgery practice!
Step One: Communicate Effectively
If you can’t communicate effectively, how are your patients going to trust that you know what you’re talking about? You should be able to talk with them like a human being and not just in medical jargon. It’s also important for cosmetic surgeons to create an environment where their clients feel comfortable asking questions without feeling judged or embarrassed. Building trust begins with building relationships and the quality of your communication skills is vital in this process.
Step Two: Communicate Clearly
Communication isn’t effective until it’s clear! You can have all the right words, but if you’re not getting through to someone – or they don’t understand what you’ve said – then that doesn’t mean your communication is effective. It’s crucial to make sure you’re not just speaking, but that they can hear you too! If a patient doesn’t understand what you mean or can’t see the difference between your words and their actions, trust has been breached.
Step Three: Communicate Consistently
When it comes down to it, trust is about consistency. The more your patient sees you do what you say, the higher their level of trust will be in you and your practice. When they come to see a surgeon for the first time, it’s easy to have that sense of doubt creep up: are these people really skilled? Can I trust them with my safety? Being consistent is the best way to prove that you’re not one of those plastic surgeons who mess up and make mistakes. This may seem like an obvious step, but it’s one that many surgeons overlook because they’re too busy rushing through their work.
Step Four: Communicate Responsibly
In the age of social media, it’s important to be mindful of what you share. Even if your practice is using these channels as a marketing tool, there are still things that need to be kept private for the sake of patient confidentiality and safety. When patients feel like they can’t depend on you or trust you with their medical history, your practice is in trouble. It’s also important to keep social media channels up-to-date with your practice’s latest news and achievements.
Step Five: Communicate Honestly
Honesty is the best policy! In order for patients to feel safe in trusting you, they need to know that you’re not going to sugarcoat things or hide anything from them. Yes, sometimes things don’t go as planned, but it’s important for your patients to know that you’re going to be up-front and truthful about the situation. A patient who understands what is happening will feel more comfortable in their decision of whether or not they want to trust a surgeon with their life.
Communication is an important part of building trust in practice. You may not be able to communicate effectively, but you can do all the other steps well enough for patients to feel confident that they’re making the right decision with their health and safety! It’s also important to remember what information should remain private about your patient – both online and offline.
If you’re having trouble communicating effectively, let Plastic Surgery Marketers help you to find your voice! We are here to help!